Get Busy Advertising This Album (4th Meditation)

Hailing from L.A. comes a mysterious new rap group called Get Busy Committee. With hardly any information on their Wikipedia page, Get Busy Committee is made up of three veteran rappers: Apathy, Ryu, and Scoop DeVille. They released their first album called Uzi Does It on November 10th. They aimed for a sound that has not been heard in the rap game for a while, and they definitely achieved that goal. The album brings back notions of old school West Coast rap. Their music however is not for everyone, if you are accustomed to mainstream rap or you don’t like rap at all, this album would definitely not attract your limbic brain. It would actually probably grate your ears.

Uzi Does It is very, very nostalgic album. Not only does sound like old school rap, but it samples older music and theme songs. One theme song that appears on more than one song on the album is the Fresh Prince of Bel Air theme song. And the reason for this may be because they are based out of L.A. They also sample old R&B songs such as “Come and Talk to Me” by Jodeci. I also thought that there was a bit of big lie going on because they seem to glamorize cocaine a lot on the album, like in a song about heroin there’s a lyric that says “kids just say no, or stick to blow.” I found it really interesting that it’s made out not to be a big deal and cocaine is mentioned in the majority of the tracks on the album. Cocaine is not glamorous and is very harmful and ruins a lot of people’s lives. You have to put your own individual meaning on it though, to actually decide if they’re being serious or satirical.

One of the most interesting things about their album is the way it was funded and advertised. The album is completely produced and promoted by the group itself and not the record label. They also used an aesthetic shift for producing their album. They decided to contact their fans and ask them to advertise the album on their Myspaces, Twitters, Facebooks, blogs, and also by email. They repay their fans by giving them half of the album for free. I proceeded with advertising the album on my Facebook page and I got like six or seven free really good songs for free. And hearing those songs made me want to purchase the rest of the album, so I would say their advertising campaign is working.